DART and Molson Coors Offer Free Rides on New Year’s Eve

Dallas Area Rapid Transit (DART) has teamed up with Molson Coors Beverage Company to ensure safe and hassle-free celebrations this New Year’s Eve. From 6 p.m. on Tuesday until the end of service, DART will offer free rides on local buses, rail, TRE commuter rail, GoLink on-demand, and paratransit services, including stops at the CentrePort rail station.

“As an integral part of the Dallas-area communities, DART is proud to partner with Coors Light to provide free, reliable transportation this New Year’s Eve,” said Jeamy Molina, DART Executive Vice President and Chief Communications Officer. “Whether you’re celebrating with friends or family, plan for DART to deliver you to and from your festivities.”

Molson Coors, known for producing over 100 varieties of beer, has supported the Free Rides program since 1988, offering more than 8 million complimentary transit rides. The program has proven effective, with New Year’s Eve ridership increasing by 36% over the past three years, including 200,000 riders last year.

Alison Hanrahan, Community Affairs Manager at Molson Coors, expressed enthusiasm for the initiative: “We are excited to activate the Free Rides program once again in collaboration with DART. This effort fosters community and ensures Dallas residents can celebrate responsibly.”

In addition to Dallas, Molson Coors extends the Free Rides program to several other U.S. cities, including Charlotte, Chicago, Denver, Milwaukee, Phoenix, and Washington, D.C.

Make your New Year’s Eve plans safe and stress-free by taking advantage of this initiative and starting 2025 on the right note!