Ayushmann Khurrana, the versatile Bollywood star, has become the focus of a case study by London-based behavioral insights company Canvas8. Titled ‘How actor Ayushmann Khurrana brings advocacy to Bollywood,’ the study delves into the impact of Brand Ayushmann Khurrana in India and among Indians, recognizing him as a relatable and woke Indian personality.

The case study applauds Ayushmann’s ascent in Bollywood, attributing it to his daring film choices. In an industry known for formulaic films, Khurrana’s decision to take on unconventional roles, such as a cross-gender actor in Dream Girl, a male gynecologist student in Doctor G, and a regular sperm donor in Vicky Donor, sets him apart.

The study emphasizes Ayushmann’s influence on India’s grassroots representation and acknowledges his accolades, including being named one of Time Magazine’s 100 most influential people in 2020 and receiving the Time 100 Impact Award in 2023 for his child rights activism with UNICEF.

Furthermore, the study notes Ayushmann’s role in shaping a growing taste for social realism in mainstream Indian cinema. His film Dream Girl 2 in 2023, breaking into the 100 ‘crore’ club, signals a shift towards more realistic and thought-provoking content. Ayushmann Khurrana’s journey, from a Roadies winner to a Bollywood icon, showcases his unwavering success in the industry since his film debut in Vicky Donor in 2012.