SS Rajamouli, one of India's most successful filmmakers and PVR, the country's largest cinema exhibitor, announced a first-of-its-kind partnership for the highly-anticipated action drama RRR, starring Ram Charan, NTR Jr, Ajay Devgn, and Alia Bhatt. It gets set to release worldwide on January 7, 2022.

PVR, the world's largest multiplex chain operator, has opted to change its brand identity and logo to the movie name RRR for the first time in cinema history. PVR will now be referred to as 'PVRRR' as of today. In front of the assembled media, filmmaker SS Rajamouli and Ajay Bijli, Chairman & Managing Director PVR Ltd, introduced the new 'PVRRR' logo and spoke about this unique and never-before-heard-of movie partnership.

Following the unveiling of the branding, the PVR squad launched an innovative 'PVRRR campaign' shown in all PVR movie theater bonds across the nation. The press got treated to a specific teaser of India's leading response, RRR, which took surprise. The preview elicited buzzers, cheers, and uproar from the news fraternity.

“RRR is one of the biggest, most costly, and much anticipated movies of 2022,” stated Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd, in response to the effort. We are honored to get affiliated with SS Rajamouli's larger-than-life spectacle, which is get hailed as yet another game-changer in the film industry. I'm confident that this campaign will generate positive buzz for 'RRR' and create a lot of excitement among moviegoers."