Rohit Shetty chooses an innovative tactic for Sooryavanshi, with no second trailer and no newspaper ads; the campaign will commence after October 15th.
ByFunAsia 13 Oct 2021 11:57 PM 133

The countdown has begun for the release of Sooryavanshi, the most awaited Hindi film of 2021. Akshay Kumar and Katrina Kaif play the lead roles, while Ajay Devgn and Ranveer Singh play supporting roles. Thanks to a superb cast and filmmaker Rohit Shetty, it's expected to break box office records when it officially debuts this Diwali. While fans have been waiting for Sooryavanshi's crew to produce an official trailer, we have an insider's look at this officer universe film.

Rohit Shetty is known for coming up with unique marketing strategies for his flicks. For Sooryavanshi, the celebrity filmmaker has decided to keep the marketing short and sweet, lasting only 15 to 18 days and driven by music. While the filmmaker has a second trailer ready, he is hesitant to show it since it would reveal too much about the premise, especially since the first teaser was over 3.30 minutes long.

So, how is he going to promote Sooryavanshi? "It will be an outdoor campaign, as the director will be given space on hoardings throughout the city in exchange for agreements to appear at certain hoarding firm events. He has decided to go on the ground and occupy the hoarding world to spread the word that Sooryavanshi would only be released in cinema halls this Diwali. Aside from the hoardings, he'll be focusing on digital marketing with songs, posters, and other hygiene-related content on social media, "According to the source.

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