The city of Colleyville is giving out gift cards to push residents to shop local this holiday season.

The Tarrant County city plans to mail 10,000 gift cards to its residents as part of an economic development effort.

Each gift card worth $35 is redeemable at participating Colleyville businesses. The businesses collect the cards, return them to the city, and check for the total amount.

The City Mayor, Richard Newton, said, “The Colleyville Christmas Card program is an economic development effort to infuse our local economy with consumers and cash.”

“We provide the cards to Colleyville residents, and they choose where to spend it. It’s a great connection between two of our greatest resources, our people and our businesses. Our businesses have invested in Colleyville, and now it’s our turn to invest in them.”

The city will give gift cards worth $50 to houses of worship to distribute to families in need. They can use the card to buy things like groceries, gas, or meals.

Mayor Newton said, “The City is doing everything we can to support our local businesses and families in need this Christmas season.”

“We recognize that many are hurting because of the pandemic. Hopefully, these gift cards provide a glimmer of hope during the season of giving.”

The cards may be mailed by Mid-November.