Molson Coors Beverage Company collaborated with The Coca-Cola Company to launch its first alcoholic beverage in the country.
On Tuesday, the company announced the beverage called Topo Chico Hard Seltzer is expected to create a boom in the U.S. starting early next year.
The company wrote, “Topo Chico Hard Seltzer is inspired by Topo Chico sparkling mineral water, a 125-year-old Mexican brand popular with consumers across the United States, including many mixologists.”
Topo Chico Hard Seltzer contains 4.7% alcohol by volume and will be available in a pack of 12 in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava, and Tropical Mango.
Gavin Hattersley, CEO of Molson Coors, said, “This is another significant step in growing our above-premium portfolio and becoming a major competitor in the rapidly growing hard seltzer segment, both key components of our revitalization plan.”
This will give a tough competition to popular hard seltzers, including White Claw and Anheuser-Busch Inbev.
Atlanta-based Coca-Cola launched the hard seltzer in Mexico and Brazil. In September, Molson Coors revealed the joint venture to expand Yuengling beer beyond the East Coast.
Hattersley said, “We’re thinking differently about how we can grow our businesses during a time of tremendous change in the beverage industry.” “And we’re just getting started.”
According to reports from sources, Molson Coors shares went up about 4% in early trading.