Amazon has struck a four-week deal with Bunty Aur Babli 2, Prithviraj, Jayesh bhai Jordaar, and Shamshera.
ByFunAsia 23 Oct 2021 10:37 PM 120

Aditya Chopra declined a deal worth hundreds of crores to sell his entire slate to an OTT behemoth for direct-to-digital distribution. We also informed our valued readers about the producer's commitment to the exhibition sector by delaying the theatrical slate. And now we have another insider tip.

Aditya Chopra belief in the theatrical medium, so he was prepared to adhere to the standard 8-week gap between theatrical and OTT releases. However, when the national chains issued a statement saying it was cool if films chose to pay a premium four weeks after their theatrical release, he felt it was only a prudent business decision to follow the norm. The entire industry has adopted a four-week window, and with the dawn of a new era, Adi and his team have also signed a deal with Amazon Prime with a four-week window in mind.

According to the source, Adi has gotten a higher price than the previously agreed-upon 8-week window arrangement. Bunty Aur Babli 2, Prithviraj, Jayesh bhai Jordaar, and Shamshera are among his future films. "However, he has set aside the two most important films on his schedule - Tiger 3 and Pathan - for an eight-week window as of now, with a release date in late 2022. He also believes the two films should have a limited theatrical release to emphasize the exclusivity of big-screen entertainment, "according to a source.

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