Foot Locker Expanding Dallas Presence With New Technology Hub
DALLAS — Foot Locker Inc., the global retail giant, is making significant strides in expanding its presence in Dallas by opening a new global technology hub next month. The hub, set to open in September, aims to enhance the company’s technological capabilities and foster cross-functional collaboration across its various operations.
In an earnings call on August 28, Foot Locker announced that Chief Technology Officer Adrian Butler would spearhead the new tech and innovation center. The company’s press release highlighted the hub’s role in accelerating technology delivery, which is crucial for Foot Locker’s ongoing transformation efforts.
A source indicated that the new hub might be located at 3001 Hackberry Road in Irving, near the expansive Cypress Waters development. While Foot Locker has not yet confirmed the exact address, the choice of Dallas as the hub’s location underscores the city’s growing importance as a tech and innovation center.
This move is part of Foot Locker’s broader strategic shift, which also includes relocating its headquarters from New York to St. Petersburg, Florida, by 2025. The decision to move the HQ follows a package of incentives offered by St. Petersburg officials to attract the company, under the code name Project Athena. Champs Sports, a Foot Locker subsidiary, already operates out of West Bradenton, near downtown Tampa.
Foot Locker’s expansion and strategic changes come at a challenging time for the company. In the quarter ending August 3, the retailer reported a loss of $12 million, or 13 cents per share. The company has also decided to close stores and e-commerce operations in several countries, including South Korea, Denmark, Norway, and Sweden. Foot Locker will transfer its operations in Greece and Romania to the Fourlis Group, impacting 30 of its 140 stores in the Asia-Pacific region and 629 in Europe.
Under the leadership of CEO Mary Dillon, Foot Locker is reimagining its store concepts to adapt to changing consumer behaviors. By 2026, the company aims to have 50% of its retail space located off-mall and to achieve 25% of its sales through digital channels.
Foot Locker’s new Dallas technology hub is a critical component of this transformation, positioning the company to better compete in an increasingly digital retail landscape.
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